The L-ISA Immersive Hyperreal Sound System recreates the Great Outdoors at Dreamforce
14 March 2023
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| Salesforce.com inc. is an American cloud-based software company offering CRM services and enterprise applications. Dreamforce, an annual conference in San Francisco, showcases the latest tech for 150K tech-savvy attendees. The decor featured hundreds of plants and trees, creating 3D world of nature with digital birds flying overhead. Technical elements imitating nature presented a 3D landscape of trees, wildlife, and more. |
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| Josh Conway from BigBoyNoise wanted to create an immersive audio experience to match the National Park-like scenery, including birds flying overhead, creatures scuttling underbrush, rustling leaves, rushing water and birds communicating. After exploring 3D audio content and the L-ISA Immersive Hyperreal Sound technology, the design team knew it would be the perfect solution for creating a realistic atmosphere. L-ISA enables accurate sound placement and localization, creating a sound that matches what you see. |
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| Mtn. View Staging Audio Systems Manager Chris Kaletta was working with Conway on the system for Dreamforce when they temporarily turned off L-ISA during testing, the difference was night and day. Kaletta commented on the drastic comparison: "It was immediately noticeable that it was normal audio again." With L-ISA, the sounds had a sense of location in the air space overhead the expo area and matched the locations of various sounds coming from within a forest on the LED walls, as well as sounds effects in attendee traffic areas. Visual lighting “takeovers” included moving lights synch. |